Source: Daily_Mail
Rock steady Newcastle agree new four-year £10m sponsorship deal
Newcastle have signed a new four-year sponsorship deal with Northern Rock plc which could earn the club £10million.[LNB]The new bank formed after the recent restructuring of Northern Rock business will become the club's main sponsor at the start of next season under an agreement which will run until the end of the 2013-14 campaign.[LNB]It will succeed Northern Rock's existing deal, which expires at the end of this season.[LNB] Rock on: Newcastle have agreed a new four-year deal worth a potential £10m with bank Northern Rock[LNB]Newcastle managing director Derek Llambias said: 'We are naturally absolutelydelighted to have signed a new deal with Northern Rock plc and to have theirlogo adorn one of the most famous and iconic jerseys in world football from thestart of the 2010-11 season.[LNB] Toon legend Solano set for sensational return to Newcastle UnitedNewcastle target Jermaine Beckford staying at Leeds until the summerNORTHERN EXPOSURE: Magpies are not counting their chickens just yet 'This alliance underpins the desire of two of the region's most well-knownnames to continue to work together over the next four years.[LNB]'Newcastle United's aim is to return to the Premier League next season and we believe that collaboration will help both companies achieve our respective goals in the local, national and international market place.'[LNB]The nationalised bank said it believed the sponsorship contract fitted in with its responsibilities under Government ownership.[LNB] Flying high: In-form Peter Lovenkrands should start for the magpies in tonight's home clash with promotion-chasing rivals West Brom[LNB]Northern Rock chief executive Gary Hoffman said: 'We remain mindful of our responsibilities under Government ownership and only consider those advertisingand promotion channels that deliver a high return on investment and good strategic fit.[LNB] 'We believe that the sponsorship deal with Newcastle United provides both of these.'[LNB]The Championship leaders host promotion chasing rivals West Bromwich Albion later tonight at St James' Park looking to extend their lead at the top of the table to five points over second place Nottingham Forest.[LNB] Toon legend Solano set for sensational return to Newcastle UnitedNewcastle target Jermaine Beckford staying at Leeds until the summerNORTHERN EXPOSURE: Magpies are not counting their chickens just yet [LNB]
