He will be named Personality of the Year in recognition of his efforts in raising cash for The Sir Bobby Robson Foundation and Breakthrough Breast Cancer.
Robbie cycled the 3,500-mile Bike For Bobby challenge across Europe last year in honour of his old boss.
“I’m really honoured to be chosen for this award,” said Robbie, 39. “In fact, I was blown away when I was told about it.
“I’d like to thank the North East Football Writers’ Association for thinking of me. Bike for Bobby is something I’m personally very proud of, but it really was an amazing team effort.”
Robbie was joined on the ride by his friend Phil Gray – visiting every club Sir Bobby managed on the way.
He added: “Phil Gray, who cycled every mile with me, my trainer Nick Grantham and the support team on the road and back at home all volunteered their time to help make Bike For Bobby a success.
“They were amazing, so really this award is for them as much as me and I’m pleased to say thanks from all of us.”
Robbie will collect the award at a special dinner at the Ramside Hall Hotel, Durham, on Sunday, February 24.
Colin Young, secretary of the NEFWA, said: “We’re football journalists so we all have strong opinions, but there were no disagreements about selecting Robbie.”
He added: “His efforts raising money to fight cancer were absolutely remarkable. He deserves this recognition and more.”
Source: Newcastle United Mad