Alan Pardew: “First of all you start with your staff, because if they don’t have the same passion as you to convey the message then you are not going to be able to do it on your own.
“You need a staff that can take the message forward for you and continue it when you may be away from the training ground, dealing with other club obligations.
“If your staff don’t carry it through then there is a lack of continuity and it becomes ‘wishy washy’.
“If I saw a staff member ignore one of our players using a mobile phone in the treatment room and not dealing with the situation, then that staff member is going to be in trouble with me on that occasion rather than the player.
"I’m reliant on that staff member to realise the significance of the culture we are building within the club.
“I’m very lucky that I inherited so many good staff at Newcastle United who have completely bought into what we are doing.”
Source: FOOTYMAD
