Papisse Cisse will feel vindicated after the revelations of Wonga's criminal activity became common knowledge after the FCA ordered them to pay over £2.6m in compensation today.
The Senegalese hitman who is likely to be fit for the start of the new season was involved in an awkward standoff with his employers Newcastlle United F.C after he complained of the dubious nature of Wonga's business model.
The company who agreed a new four-year £24m sponsorship deal with Newcastle United has attracted condemnation from the Archbishop of Canterbury as well prominent figures of many other faiths who see Wonga as an immoral company taking advantage of people in financial difficulties by charging them extortionate fees and interest rates.
This latest episode has seen Wonga's branding dragged through the mud again, which will force Newcastle to question having this unscrupulous logo blazoned on the front of the Toons inconic black and white football strip.
At a time when the Premier League has seen it's brand and revenues grow exponentially, clubs now have an enourmous amount of power in landing quality brands which pay through the nose to have their logo's beamed into millions of homes around the globe
Today with both the press and marketing departments of Newcastle United refusing to take calls, it is likely that their legal team will be pouring through the terms they have with Wonga. With revenues likely to increase again next season due to an increase television money, Mike Ashley could well look to appease fans of Newcastle who have fallen victim to Wonga's dirty dealings.
Source: DSG
