That is a doubled edged sword.
It keeps the club on a financial setting that we all want; but it means star players could leave for pastures new . and the big names won't come to the club.
But Reading captain Jobi McAnuff has backed Ashley's ideals and called for a reduction in the wages of top-flight footballers. The 30-year-old has labelled some top-flight salaries "ridiculous" and believes the figures are driving the game beyond the means of ordinary fans.
Jobi McAnuff: "I can see why a Wayne Rooney should get a big bonus because of the amount of shirts he sells but if you're talking about £200,000 a week, that's ridiculous. Who needs that amount of money?
"Surely someone will say 'that's enough'. We're on the verge of getting out of control and we're starting to lose a bit of reality.
"The most popular question I get from kids is 'what car do you drive?'. What happened to them wanting to know what it was like to make your debut?
"Football is getting too expensive for fans, and fans make football. Tickets for our game at Chelsea were £50 each. I know lots of people who couldn't afford that."