Source: Eurosport
Llambias - We're adding to St James' Park
Derek Llambias has moved to allay anger among Newcastle fans following the announcement by owner Mike Ashley to sell naming rights to St James' Park.[LNB]Ashley announced his plans last week after also confirming he would not be selling the Coca-Cola Championship club but it has met with universal opposition.[LNB]However, the Newcastle managing director has attempted to alleviate the anger by insisting the name of St James' Park would not be sacrificed.[LNB]Llambias told Sky Sports News: "We are just looking to explore and maximise all our revenues. We've got a great opportunity at the moment because our sponsorships are coming to an end. So we have a kit sponsor, we have shirt sponsors and then we have stadium right sponsors.[LNB]"So our intention is to put a package together that would include for instance stadium rights with a jumbo screen included in that sponsorship which is great for the fans as well.[LNB]"Our intention is to have - for instance sportsdirect.com@ St James' Park. We were never going to lose St James' Park, it was always going to be @ St James' Park."