... the fact that the Newcastle players will be wearing their THIRD kit for the visit to White Hart Lane on Sunday - available from the club shop and Sports Direct!
Now, I ask you, why the pale yellow kit ... when Spurs play in WHITE?
Why not the usual away strip, or even black and white stripes ... surely less of a colour clash than yellow?
No ... it's all about sales before Christmas.
The Fat Man doesn't miss a trick.
And while we are on the subject - Adolf Hitler proclaims in 'Mine Kapf' that a dictator can only control the masses when he has control of the media.
The Chronicle, Journal and Sunday Sun are banned from the press office at St James' Park, and Ashley has introduced us to his new Sports Direct website, so he can pull the piss out of Newcastle United fans at will.
What was the story on the opening day of this intriguing website?
"Rooney Set To Sign For Newcastle!", oh yes. A right rib-tickler.
And yesterday ... guess who broke the story "Liverpool Are After Cabaye!"?
No quotes from Anfield, of course, just Ashley reminding everyone that Cabaye is available for £20m.
Source: Newcastle United Mad