8) Are you concerned about the 10,000 drop in attendance and that fans are either not renewing season tickets or have headed to support local non-league teams instead? ANSWER: ON the contrary, season ticket sales are actually up on where we were this time last year. We introduced a ground-breaking ten year fixed price deal for season ticket holders this year. This was a genuine initiative aimed at rewarding loyalty and guaranteeing long-term affordability for fans. The deal was very well received and in fact two-thirds of all season ticket holders have taken advantage of that deal. So we’re delighted to have introduced a genuine initiative which has been so popular, and we’re very happy with the number of season ticket holders we have this year. It’s too early in the season to suggest there’s any trend emerging with regard to on-the-day sales. The Fulham fixture was a Sunday match and a 1pm kick-off, as well as falling during the school holidays too. Those factors undoubtedly played their part. Also of course Fulham’s travelling support was very small at just 433. The attendance was actually not far off what we had expected for that fixture. For the Arsenal game, the attendance was far higher than we saw for the first game last season which is fantastic. The support this club receives is phenomenal and never taken for granted. If we do see a trend emerging for whatever reason, then we will look to address that.