4) Can you justify why it took seven months to pursue a striker before failing at the eleventh hour to secure a signing? ANSWER: WE understand fans’ frustrations - we share them, as does the manager. Despite what many may think we didn’t leave it late, in fact we started our search the minute Andy Carroll left. It’s difficult to convey the amount of work that goes into the process of scouting, assessing and analysing players to ensure that anyone brought into the club is of the right age, quality, character and team fit. We have to be certain that our targets have the strengths and skills that complement the current squad and the balance of the side. Then of course there’s the transfer fees and wages to get right. The fee we received from the sale of Andy Carroll was a windfall, but it’s not money we can afford to waste, so prudence and adherence to our strict transfer policy is important. The manager and our scouting team identified a number of targets very early in the year and we worked hard to secure those players as soon as possible. There are three parties involved in any deal; the buyer, the seller and the player, and deals can fall down for any number of reasons brought about by any one of those parties. Unfortunately it wasn’t until very late in the window that negotiations broke down. At that stage we turned our attention to other available players on our shortlist. However we will not compromise our transfer policy by making rash and costly signings that are not right for this club. Many clubs live to regret knee-jerk business decisions conducted in the final few days of the window. We have no interest in players reaching the end of their careers who are offered for extortionate fees and demand long-term contracts and high wages. The details of our negotiations in the window must remain confidential; suffice to say that despite our best efforts unfortunately we were unable to agree the right deal for an additional striker.