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Marlon Harewood takes a shot. Robert Green makes a save.
Neal Eardley sends in a cross, Winston Reid manages to make a clearance.
Short corner taken by Mark Noble.
Mark Noble decides to take a short corner.
Short corner worked by Mark Noble.
Free kick awarded for an unfair challenge on Frederic Piquionne by Charlie Adam. Direct free kick taken by Scott Parker.
Centre by Neal Eardley, blocked by Luis Boa Morte.
The ball is swung over by Dudley Campbell.
Charlie Adam fouled by Gary O'Neil, the ref awards a free kick. Direct free kick taken by Richard Kingson.
Charlie Adam delivers the ball, Wayne Bridge manages to make a clearance.
The ball is sent over by Alex Baptiste.
The ball is crossed by Charlie Adam, Lars Jacobsen makes a clearance.
Charlie Adam takes a outswinging corner from the left by-line played to the near post.
The ball is crossed by Neal Eardley, clearance by Winston Reid.
The ball is swung over by Marlon Harewood.
(West Ham) makes a substitution, with Radoslav Kovac coming on for Robbie Keane.
Luis Boa Morte comes on in place of Victor Obinna.
Corner from right by-line taken by Charlie Adam.
David Vaughan takes a shot. Blocked by Winston Reid.
Neal Eardley sends in a cross, Lars Jacobsen manages to make a clearance.
The ball is delivered by David Vaughan.
Neal Eardley sends in a cross, clearance made by Lars Jacobsen.
The ball is crossed by Neal Eardley, Lars Jacobsen makes a clearance.
Charlie Adam produces a left-footed shot from outside the penalty box and misses right.
The ball is sent over by Neal Eardley, save by Robert Green.
Neal Eardley fouled by Victor Obinna, the ref awards a free kick. Richard Kingson takes the direct free kick.
Corner taken short by Mark Noble.
Robbie Keane takes a shot. Save by Richard Kingson.
David Vaughan challenges Scott Parker unfairly and gives away a free kick. Mark Noble takes the free kick.
Scott Parker fouled by Charlie Adam, the ref awards a free kick. Wayne Bridge takes the free kick.
Effort from close range by Victor Obinna goes wide left of the target.
Charlie Adam takes a shot. Mark Noble gets a block in.
The ball is sent over by Marlon Harewood, save by Robert Green.
Robbie Keane is caught offside. Free kick taken by Richard Kingson.
Free kick awarded for a foul by David Vaughan on Scott Parker. Wayne Bridge restarts play with the free kick.
Marlon Harewood delivers the ball.
Charlie Adam takes a inswinging corner to the near post, clearance made by Frederic Piquionne.
Free kick awarded for a foul by James Tomkins on James Beattie. Neal Eardley fires a strike on goal direct from the free kick,
Neal Eardley sends in a cross, clearance by Winston Reid.
Free kick awarded for a foul by Scott Parker on James Beattie. James Beattie takes the free kick.
Foul by Gary O'Neil on David Carney, free kick awarded. Charlie Adam delivers the ball from the free kick left-footed from left wing, Frederic Piquionne makes a clearance.
James Beattie takes a shot. James Tomkins makes a clearance.
Handball decision goes against Robbie Keane. Richard Kingson takes the direct free kick.
James Beattie comes on in place of Luke Varney.
Marlon Harewood joins the action as a substitute, replacing Andy Reid.
The referee shows Scott Parker a yellow card. Andy Reid gives away a free kick for an unfair challenge on Mark Noble. Direct free kick taken by Robert Green.
Foul by Scott Parker on David Vaughan, free kick awarded. Richard Kingson takes the direct free kick.
Charlie Adam challenges Victor Obinna unfairly and gives away a free kick. Robert Green takes the direct free kick.
Gary O'Neil crosses the ball.
The ball is swung over by Robbie Keane.
Corner taken left-footed by Charlie Adam from the right by-line, Header from deep inside the area by Alex Baptiste goes harmlessly over the crossbar.
Andy Reid takes a shot. Scott Parker gets a block in.
The ball is sent over by Neal Eardley.
David Vaughan takes a shot. Robert Green makes a save.
Corner taken left-footed by Charlie Adam from the right by-line to the near post, clearance made by Frederic Piquionne.
Foul by Winston Reid on Luke Varney, free kick awarded. Luke Varney restarts play with the free kick.
Gary O'Neil concedes a free kick for a foul on Charlie Adam. Free kick taken by Richard Kingson.
The referee blows for offside against Luke Varney. Robert Green takes the indirect free kick.
Outswinging corner taken by Andy Reid.
Lars Jacobsen gives away a free kick for an unfair challenge on Dudley Campbell. Free kick crossed by Charlie Adam.
Ian Evatt comes on in place of Craig Cathcart.
Victor Obinna finds the back of the net with a goal from outside the area to the top left corner of the goal. Blackpool 1-3 West Ham.Assist by Scott Parker.
Charlie Adam scores a goal from just outside the box to the bottom left corner of the goal. Blackpool 1-2 West Ham.Corner from right by-line crossed in by Charlie Adam,
Free kick awarded for a foul by Scott Parker on Charlie Adam. Charlie Adam produces a shot on goal direct from the free kick, Scott Parker manages to make a clearance.
Robbie Keane scores a goal from close in to the bottom right corner of the goal. Blackpool 0-2 West Ham.Assist by Victor Obinna.
Victor Obinna takes a shot. Richard Kingson makes a save. Victor Obinna takes a shot. Save by Richard Kingson.
Foul by Craig Cathcart on Scott Parker, free kick awarded. Mark Noble takes the direct free kick.
Gary O'Neil crosses the ball, save made by Richard Kingson.
Outswinging corner taken by Andy Reid, Header from deep inside the penalty area by Alex Baptiste goes harmlessly over the crossbar.
The ball is sent over by Andy Reid, save by Robert Green.
Andy Reid delivers the ball, James Tomkins makes a clearance.
Luke Varney challenges Gary O'Neil unfairly and gives away a free kick. Free kick crossed by Wayne Bridge, clearance made by David Carney.
Daniel Gabbidon leaves the field to be replaced by Winston Reid.
The ball is crossed by Andy Reid.
A cross is delivered by Charlie Adam, blocked by Mark Noble.
Charlie Adam takes a short corner.
Luke Varney crosses the ball, clearance made by Wayne Bridge.
A cross is delivered by Wayne Bridge, save made by Richard Kingson.
Gary Taylor-Fletcher sends in a cross, clearance by Frederic Piquionne.
Handball decision goes against Gary O'Neil. Charlie Adam restarts play with the free kick.
James Tomkins gives away a free kick for an unfair challenge on Charlie Adam. David Carney takes the free kick.
The ball is sent over by Gary O'Neil, clearance made by Alex Baptiste.
Unfair challenge on Victor Obinna by Neal Eardley results in a free kick. Wayne Bridge takes the direct free kick.
Goal scored by Victor Obinna from inside the six-yard box to the bottom left corner of the goal. Blackpool 0-1 West Ham.Assist by Wayne Bridge.
Corner taken by Wayne Bridge from the right by-line.
Corner taken right-footed by Mark Noble from the left by-line to the near post, Luke Varney makes a clearance.
Wayne Bridge sends in a cross, blocked by Craig Cathcart.
Scott Parker has shot on goal from just outside the penalty box which goes wide of the right-hand upright.
Mark Noble takes a shot. Alex Baptiste gets a block in.
Mark Noble gives away a free kick for an unfair challenge on Dudley Campbell. Free kick taken by Richard Kingson.
Centre by Mark Noble, Charlie Adam makes a clearance.
Dudley Campbell is caught offside. Indirect free kick taken by James Tomkins.
Scott Parker takes a shot. Blocked by David Vaughan.
Victor Obinna crosses the ball, clearance by Alex Baptiste.
David Carney is penalised for handball and concedes a free kick. James Tomkins restarts play with the free kick.
Andy Reid sends in a cross.
Robbie Keane is ruled offside. Free kick taken by Richard Kingson.
Centre by Lars Jacobsen, David Vaughan manages to make a clearance.
A cross is delivered by Wayne Bridge, Alex Baptiste makes a clearance.
The ball is crossed by Victor Obinna.
Victor Obinna produces a cross, save made by Richard Kingson.
Andy Reid produces a cross.
Centre by Neal Eardley, save made by Robert Green.
Andy Reid sends in a cross, clearance by James Tomkins.
A cross is delivered by Charlie Adam, Daniel Gabbidon manages to make a clearance.
Andy Reid has shot on goal from just outside the area which goes wide of the right-hand upright.
The ball is sent over by Charlie Adam, clearance by Daniel Gabbidon.
Gary O'Neil takes a shot. Save made by Richard Kingson.
Victor Obinna takes a shot. Save by Richard Kingson.
The referee blows for offside. Indirect free kick taken by Robert Green.
Gary Taylor-Fletcher takes a shot. Blocked by Wayne Bridge.
Corner taken by Andy Reid from the left by-line played to the near post, clearance made by James Tomkins.
The ball is delivered by Andy Reid, blocked by Mark Noble.
Blackpool captain Charlie Adam will lead the side out at home to West Ham after failing to secure a move in the January transfer window.
Manager Ian Holloway strengthened his squad by bringing in four players on deadline day and must decide which, if any, to involve against the Hammers.
That quartet are strikers James Beattie and Sergei Kornilenko plus midfielders Andy Reid and Jason Puncheon.
Holloway will hope to have left-back Stephen Crainey in contention again after he missed last week's home defeat by Manchester United with an ankle injury.
Holloway expects Adam to be as committed and professional as ever but the Seasiders' boss has warned all his squad they will be dropped in an instant if he senses any of them lacking motivation.
Adam handed in a transfer request last week after learning of Liverpool's interest, but the Reds had three bids turned down and even a cheeky offer from Tottenham failed at the last minute.
Holloway insists he does not have an issue with the 25-year-old wanting to move to a bigger club - and has pledged to do everything to make it happen - but he did not want him to leave midway through the Seasiders' first season in the top flight for four decades.
"Charlie's been fantastic for us and he can feel however he feels, but he is still professional," Holloway said.
"He has to deal with the fact he has at least another 15 games to get us at least another four wins and then wait and see what happens in the summer. I would love him to go to a club he wants to when the time is right. I have no doubts he will get where he wants to be eventually, but I didn't understand the timing or his impatience.
"I believe he is getting better all the time and without a shadow of a doubt in the summer it will be impossible to hang onto him. But for now everything can go back to being about the football because we've an awful lot of work to do, we've got to improve.
"I'll have to see how people are (ahead of West Ham's visit), whether they are motivated or not. But I strongly recommend to anyone who pulls on a Blackpool shirt that they better remember that or I won't pick them."
New signings Robbie Keane, Demba Ba and Gary O'Neil are all in contention to make their West Ham debuts.
Victor Obinna is likely to retain his place after netting a hat-trick in the FA Cup win over Nottingham Forest after his return from suspension, meaning Carlton Cole could have to be content with a place on the bench.
Manuel Da Costa (ankle) and Thomas Hitzlsperger (thigh) remain sidelined.
Keane maintains he has "nothing to lose" as the Republic of Ireland striker looks to fire West Ham out of the relegation zone.
The Hammers are Keane's eighth club since he made the breakthrough at Wolves, and last season he spent a loan spell in Scotland with Celtic.
The much-travelled frontman, though, is confident he can have an impact for his latest employers.
"It is something I am fairly used to now, coming to a new club," Keane said.
"It is an opportunity for me, and I don't really have anything to lose. West Ham are bottom, all we can do is push up the table and I am here to hopefully do that to avoid relegation."
Manager Avram Grant believes Keane is just the character the Hammers need in their fight against relegation.
"I can only be myself, if other people can see me bringing something else to the dressing room, well great," the striker said.
"I am here to help the team, if that is off the pitch also with the character I am, then that is great. The spirit is fine here, there are good lads and top quality players."
Grant, meanwhile, is a big fan of what Blackpool have achieved on their Premier League debut.
"For me, they are the team of the season and Ian Holloway is the manager of the season," the Irons boss said. They did miracles because everyone said they would quickly be on their way to the Championship again, and also I like how they play football."
Keane gives Hammers instant lift
Robbie Keane struck a debut goal and Victor Obinna hit two more as West Ham lifted themselves off the bottom of the Barclays Premier League with a 3-1 win at Blackpool.
The damage was all done in the first half as the Hammers held off a spirited Blackpool, who replied through Charlie Adam, in an entertaining contest at Bloomfield Road.
Neal Eardley hit the post and Marlon Harewood forced Robert Green to make a fine save as the hosts dominated after the break but the Hammers clung on.
Keane's flying start after joining the club on loan from Tottenham at the weekend and the form of Obinna, who scored a hat-trick on his previous outing, offered much hope for manager Avram Grant.
Grant made five changes to the side which beat Nottingham Forest in the FA Cup at the weekend and the result was a vibrant first-half display.
Blackpool were buoyed by the presence of their captain Adam after his widely-predicted deadline-day move to Liverpool failed to materialise.
And the Scotland midfielder immediately tried to dispel any suggestions that the club's refusal to sell him might affect his game with a powerful run in the opening minute.
Midfield partner David Vaughan also looked keen to influence proceedings as the Seasiders, with new signing Andy Reid on debut, played their usual attacking game.
But it was West Ham who had the better of the opportunities in a lively opening.
Richard Kingson was twice called into action early on, firstly to save a close-range shot from Obinna after Keane's scuffed effort diverted a Frederic Piquionne cross into his path.
The Ghana goalkeeper then plucked a long-range strike from Gary O'Neil, who was making his full Hammers debut, out of the air with little difficulty.
The visitors had another chance when Mark Noble's drive rebounded to Parker but the Hammers talisman fired well wide.
Kingson was nearly caught out when Craig Cathcart almost turned a Bridge shot into his own net but he made a quick reaction save to his right.
The Tangerines keeper was at fault, however, as West Ham claimed the lead after 24 minutes.
Kingson looked to have Obinna's ambitious shot from wide on the left covered but let it slip from his grasp and roll over the line.
It was a timely moment to score as it soon became apparent West Ham had injury problems.
During one stoppage in play James Tomkins, Wayne Bridge and Danny Gabbidon all went down in apparent pain.
Gabbidon was unable to continue and was replaced by Winston Reid but, despite obvious discomfort, Tomkins limped on while Bridge quickly recovered.
Reid went close to an equaliser after a poor clearance from Tomkins fell to him outside the area but Green brilliantly palmed over his long-range effort.
West Ham doubled their lead on 37 minutes as Keane made his mark.
Blackpool got themselves into a mess at the back as Noble lobbed a free-kick into the area after Parker was felled.
Kingson twice saved from Obinna in quick succession but got no help from his defenders and Keane's sliced effort found the net before it could be cleared.
Blackpool immediately responded as Adam found the back of the net direct from a corner, Frederic Piquionne completely missing his kick at the near post and unsighting Green.
Yet the Tangerines' joy was short-lived as Obinna restored a two-goal advantage on the stroke of half-time with a ferocious shot from 20 yards.
The game tightened up in the second half as West Ham looked to deny Blackpool any further way of getting back into the game.
The midfield battle intensified and after Noble and Adam collided, Parker was booked for a late challenge on Vaughan.
Blackpool manager Ian Holloway decided to go for all-out attack on the hour, sending on two more strikers in new signing James Beattie and former West Ham forward Harewood.
Beattie, who joined the club on loan from Rangers on Monday, had a chance moments after coming on but failed to make firm contact and Green easily gathered.
Neal Eardley went close to pulling one back but his 20-yard free-kick struck the post and West Ham scrambled clear.
Blackpool kept up the pressure with Adam flashing a shot narrowly wide and Reid making a vital clearance.
A good run by DJ Campbell caused further alarm but a fluffed backheel by Gary Taylor-Fletcher ended a promising attack.
Harewood forced Green into a fine save in injury time but the Hammers celebrated a crucial win.
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