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Manchester City rename City of Manchester Stadium at Eastlands as Etihad Stadium

08 Jul 2011 11:16:33

Manchester City rename City of Manchester Stadium at Eastlands as Etihad Stadium

By Telegraph staff and agencies 11:17AM BST 08 Jul 2011 The stadium rebranding was just one of several commercial deals announced by Manchester City chief executive Garry Cook and James Hogan, chief executive of the airline. Cook said: "We are delighted to be expanding our relationship with Etihad Airways through this comprehensive partnership agreement. "Most importantly, in addition to delivering significant revenue at a key stage in the club's evolution, the agreement creates exciting opportunities for our two organisations to co-operate more deeply commercially and on media and community initiatives in the future." The move is not a surprise given City were taken over by an Abu Dhabi-based consortium in 2008, since when Sheikh Mansour has ploughed in excess of £1billion into the club, a sizeable portion of which has gone on transfers. City secured their first silverware in 35 years last season when they lifted the FA Cup. Related Articles


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