Manchester City manager Mark Hughes will do everything in his power to keep highly-rated teenager Daniel Sturridge at the club.
The 19-year-old's contract at Eastlands runs out next summer, and City have already started negotiations with his agents about a new deal.
Hughes told the Manchester Evening News: "We'd like to keep Daniel. He's a good young player.
"The problem is that his contract length isn't great and that's a situation that's been allowed to happen before I got here for whatever reason.
"We're trying to address that. We're being honest with the player and his agents and they understand the position we and they are in. We're obviously doing our best to keep Daniel.
"People have to understand we place a market value on players in terms of transfer fees and wages."
Sturridge has scored three times in 20 first-team appearances for City, 13 of which have been from the substitute's bench.