Wayne Rooney's sponsors Nike have confirmed they will stick with the Manchester United striker despite lurid allegations about his private life.
Rooney's lucrative deals with Nike, EA Sports and Coca-Cola have helped boost his personal fortune to £35million, according to the Sunday Times Rich List.
A spokesman for Nike said: 'We have worked with Wayne for seven years and he continues to be a Nike athlete.
'This is a private matter for Wayne and his family and we have no further comment to make at this time.'
Nike also stood by golfer Tiger Woods as the world No 1 admitted a string of affairs which led to the breakdown of his marriage.
Coca-Cola declined to comment on their own business relationship with Rooney, with a spokesman for thecompany saying: 'This is a private matter for Wayne and his family.'
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