United post turnover increase

15 November 2011 12:16

Manchester United look set for another record-breaking year off the pitch after posting a healthy 16.5% increase in first-quarter turnover to £73.8million.

United reported growth in all areas, with the commercial side benefiting from the amazing £40million deal with DHL to sponsor their training kit, helping it rise 22.3% to £29.6million.

Media revenues were up from £19.4million to £22.6million, largely thanks to United's status as Premier League champions ensuring they get a larger share of the Champions League pot, and a lucrative five-match tour of the United States.

In addition, matchday income has also grown 9.6% to £21.6million, thanks to the first complete sell-out of seasonal hospitality boxes since the plush Old Trafford quadrants were completed in 2006.

It leaves United's gross debt at £433.2 million.

After posting turnover of £331.4million and profits of £110.9million last year, matching a campaign when they won the title and reached the Champions League final, where they were beaten by Barcelona, will not be easy given Manchester City's rise to prominence, including a 6-1 derby-day annihilation last month.

It places more emphasis on the commercial side, which has grown enormously thanks to a 'territorial' approach to marketing, which rival clubs may attempt to copy.

However, speaking last month, commercial director Richard Arnold was relaxed about that prospect.

"There is only one Manchester United," he said. "Whilst a lot of the strategy is public knowledge, I am very fortunate to be with the club I am with and able to do these deals. A lot of hard work has gone into getting to the position we are in now and we are already looking to the future.

"If people want to recreate what we did five years ago that is up to them. It isn't other clubs that I worry about; it is what we are going to be doing in the future."

Source: PA