Following on from high-profile partnerships with Telekom Malaysia and Turkish Airlines, United have added a seven-figure contract with African telecoms giant MTN that will see the company become their exclusive South African telecommunications partner for the next three-and-a-half years.
'The partnership with MTN is a very important step in the club's plan to get closer to its family of fans based all over the world,' said United chief executive David Gill.
Reaching out: Manchester United are expanding their world appeal with moves in India and South Africa
United's London-based commercial operation, which has secured 15 lucrative sponsorship agreements worth in excess of £130 million since its inception in 2008, has also conducted a detailed study into the opportunities open to the club in India.
Last May, while on the field United lifted a third successive Premier League title, they signed a £12 million with the Indian mobile communications company Bharti Airtel. It is now hoped that they will extend their links with the country.
A Manchester United cafe has been launched in India and coaches have travelled to the country to help identify and train youngsters capable of guiding India to qualification for the 2022 World Cup.
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