Source: PA
Patience with managers pays off - Ferguson
Sir Alex Ferguson judges his success by his bulging trophy cabinet - but the Manchester United boss insists that is not the only criteria a manager's achievements should be assessed on.
In the latest of a series of chats with US-based satellite radio broadcaster Sirius XM, Ferguson outlined the difficulties present day bosses endure in their quest for results.
An increasingly short-term view of the world stems, in Ferguson's opinion, from a changing media landscape, which lends itself to sensationalism, triggering fear and panic amongst supporters and club officials.
"I judge my success by trophies," he said. "We have a good record of that and a good history too. We are very ambitious to maintain that success. We know we have to perform to make sure we are always up there.
"But what is success? You could have a team who finishes in the top three or four every season and get to the final of a cup competition but don't go on and win it.
"I don't think that is failure. That is relative success. You have kept your team in a competitive situation throughout the season. You are in Europe and contesting the Champions League."
