New logo? AirAsia chief Fernandes poses in Manchester United shirt

25 February 2009 08:47
Tony Fernandes, self-confessed West Ham

fan and ebullient chief executive of AirAsia, has posted a picture of himself wearing a Manchester United shirt on his blog.

The enterpreneur is set to decide on whether to replace floundering American insurance company AIG as Manchester United

's main sponsor.

With AIG's current four-year £56.5million deal expiring in May next year, one of the most prestigious sponsorship deals in world sport is up for grabs.

But Fernandes will have to pay an estimated £20m a year to see the logo of his low-cost airline adorning the torsos of the likes of Cristiano Ronaldo.

Competition is, unsurprisingly, fierce with several businesses sent out a sample shirt to see how their logo would look.

Fernandes, pictured below, also posted rhetoric on his blog, remarking: 'Here is the million-dollar question or, rather, the multimillion-dollar question. Do I commit to the shirt sponsorship of Manchester United?'

If the shirt fits: Fernandes poses in the mocked-up United shirt

Born in Malaysia, entrepeneur Fernandes has carved an image for himself as Asia's answer to Richard Branson.

With the launch of AirAsia came the slogan 'Now everyone can fly', and with the company already a partner of United and in the midst of a three-year deal to sponsor referees, he is no stranger to the Barclays Premier League.

And with Asian markets devouring all things football, should Fernandes desire to sponsor United, surely the £20m a-year outlay will really take off.

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Source: Daily_Mail

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