It has missed so many opportunities to make a stand for decency, but what follows now is really important.
Controversial: Rooney celebrates his hat-trick and aims a foul-mouthed rant into the camera
Referees are asked for consistency and the standard-bearers of the game must also answer that call.
It was almost impossible not to charge Wayne Rooney for that foul-mouthed tirade and a two-match ban looks inevitable.
Now the FA must wrest control of referees from the spurious Professional Game Match Officials Limited and instruct them to apply the law and earn respect, not allow the Premier League to promote further 'management' of players' excesses.
I don't remember Bobby Charlton doing that! Harry blasts 'silly' RooneyRooney rocked by two-game ban threat as FA get tough over striker's foul TV tirade Manchester United FC news, features and opinion Explore more:People: Wayne Rooney Organisations: Football Association