Hull City manager Phil Brown is moving on after admitting defeat over signing Manchester United striker Fraizer Campbell.
Sunderland look to have won the race to land the England Under 21 international after bidding around £5million for the player.
The Tigers had earlier agreed a club record fee for the 21-year-old but the deal dragged on and Campbell is now thought to be heading to the North East for a medical and to discuss personal terms with the Black Cats.
While disappointed, a resolute Brown says he only wants to sign players who are fully committed to the club and he will move on.
He told the Hull Daily Mail: "I'm disappointed but I was always nervous about the deal because of the way it was dragging along.
"But things happen for a reason and as far as Hull City are concerned, the only ones I'm interested in getting through the door are players who want to play for the club."
The Tigers had previously failed with a £7million offer last summer for Campbell, who had enjoyed a successful loan spell with Hull in their 2007/08 promotion campaign.
The player instead moved to Spurs on loan as part of the Dimitar Berbatov deal, although Brown revealed United boss Sir Alex Ferguson believes Campbell should have moved to the KC Stadium this time around.
He said: "I took a phone call from Sir Alex and he was apologetic that the player had not come to us.
"He firmly believed this was the right club for Fraizer but he's obviously getting advice from somewhere else."
This latest disappointment comes after Brown missed out on striker Marc-Antoine Fortune, who snubbed the Tigers to join Celtic, while he is being linked with Fulham's Bobby Zamora.