Source: Daily_Mail
Barcelona or Manchester United will pocket £110m if they win European Cup
Share[LNB]Manchester United or Barcelona will cash in to the tune of ?110million if they triumph in Saturday's Champions League final, according to a new financial study.[LNB]The victors' record windfall will be a combination of official prize money, a boost for the club's brand, enhanced media rights and an increase in the value of the squad according to the study commissioned by MasterCard. The losers will also benefit to the tune of an estimated ?63million.[LNB] Will they do it again? Barcelona won the European Cup in 2009 after victory over Manchester United in the Rome final[LNB]Professor Simon Chadwick, the author of the report, said: 'Manchester United versus Barcelona is the dream final as far as most football fans are concerned. But the English and Spanish champions are two of the most successful teams off the pitch too.[LNB]'They will collectively scoop ?173m, making this the most lucrative final in European club football's history.'[LNB]The overall worth of the final has reached record levels partly due to the presence of probably the world's two most valuable football brands at Wembley.[LNB] All eyes on Wembley: The European Cup final on Saturday will intrigue fans the world over[LNB]The report also states the final will be worth ?45million to the host city London, and the city of the club that wins is likely to receive an economic boost of ?15million through increased tourism and increased local expenditure.[LNB]The report also predicts that the final will produce record interest from Latin American countries as there are a total of 12 Latin American players in the two squads.[LNB] Retiring keeper Van der Sar desperate to end career on a high at WembleyBarca may be favourites but never bet against Sir Alex, warns Dalglish[LNB] [LNB] Explore more:People: Simon Chadwick Places: London, Barcelona
