Source: SKY_Sports
Cook wants positive outlook
Manchester City chief executive Garry Cook says he wants to change the culture of negativity at the club.
Cook, who was appointed in May last year, has revealed that he instantly felt the phrases 'typical City' and 'City till I die' were a hindrance to the club's ambitions when he arrived at Eastlands.
And, with City aiming to win silverware and challenge the top four in the next campaign, Cook wants the supporters to adopt a more positive outlook.
"There were two phrases which struck me when I first came here - 'typical City' and 'City till I die'," he said in the Manchester Evening News.
"They tell you two things about the personality of the culture.
"'Typical City' says to me, 'We're not very good, but it's OK'. It means you are embarrassed by mistakes - you shouldn't be, because we all make mistakes.
"It's also an excuse for when you do make a mistake. You can just say, 'Well, that's us'.
"And 'City till I die' seems to mean the fans have been through the pain and the agony and were all getting on a bit.
"To build for the future, you want eight-year-old kids saying, 'I want to play for City' because that helps everything.
"He doesn't want to think about dying because he's just got here!"
