STANDARD Chartered Bank, which employs 70,000 people worldwide and whose emblem will replace Carlsberg's on Liverpool's famous red shirts from next season, today hailed their new £80m, four-year shirt sponsorship deal.
While registered in London, SCB conducts most of its business in Asia and other parts of the world and its chairman John Peace said today as the deal was announced: 'I am absolutely delighted.
Š'I am delighted for Liverpool Football Club and its fans, and particularly delighted for Standard Chartered and its stakeholders.
'It will be a great four years and we're looking forward to seeing some exciting football and working closely together with the team.
"Liverpool has a great heritage and has had some fabulous football teams over the years with great managers. With the heritage of Standard Chartered Bank we have a lot in common. We are both going places and that is important going forward.
'I think Liverpool will have a fabulous season and a lot of success in the coming years. Our bank is in a very similar position. I am delighted we are able to enter into this agreement today.