Reds reveal record shirt deal

14 September 2009 07:56
Liverpool have unveiled the largest sponsorship package in their history after confirming a four-year deal with Standard Chartered Bank. Standard Chartered will become the club's new main sponsor from July 2010 when their current sponsorship deal with Carlsberg comes to an end. The Anfield club has declined to reveal the value of the deal which will run until the end of the 2013/14 season, but reports claim it is worth around £80million over the four years. "This partnership brings together two highly successful organisations with a really strong cultural and strategic fit," said Reds managing director Christian Purslow. "The sponsorship opportunity attracted a huge level of interest from a wide array of globally recognised brands and in Standard Chartered we believe we have the ideal partner to move forward and help develop our global ambitions for the club. "It is a real sign of the progress we have made at Liverpool that we have been able to secure the largest ever commercial deal in our history."

Source: ESA