Liverpool believe their record-breaking shirt sponsorship deal could finally kick-start their new stadium project.
The Reds have agreed a four-year deal with Standard Chartered Bank which will see them replace Carlsberg as the club's main sponsor from the start of next season.
The deal is worth a reported £80million and managing director Christian Purslow believes the club can finally look to start work on their protracted new stadium project.
Liverpool have planning permission in place to build a new 60,000-seater stadium on Stanley Park, but the club's American owners have been reluctant to start work on the project due to a lack of funds.
"The overall financial health of our football club is a key ingredient of being able to get the stadium project back up and running," said Purslow.
"This is a huge step forward for the club financially and that can only be helpful to create the conditions in which we can restart the stadium project."