Liverpool boss Rafael Benitez has urged the club's new owners to follow the example of Real Madrid in a bid to improve their off-field performance.
Benitez, who cut his coaching teeth at Real before moving on to Valencia, wants the Reds to mirror the commercial success of the Spanish giants, who have again been named the richest club in the world in a report published by Deloitte.
The Spaniard met Liverpool's new owners George Gillett and Tom Hicks earlier in the week and he has urged the American pair to look at his home country for inspiration.
"Liverpool is a club which can improve and grow, by keeping the ideas which have made us strong, and making improvements where they are needed," he said.
"For example, how many club shops do we have around the world? We should be doing more in areas such as Asia, South America, or even Spain where we are very popular.
"There is a big difference between the commercial side of a club like Liverpool or Real Madrid. The people in Madrid are able not only to sell shirts around the world, but the name of Real Madrid has made a lot of money over the years.
"Maybe Liverpool cannot be as big as Real Madrid off the pitch, but they can learn from what clubs like this have done and become one of the biggest clubs in the world off the pitch as well as on it."