Liverpool boss Rafa Benitez has been promised a bigger transfer kitty next year as a result of their new sponsorship deal.
The Reds have announced a record £80 million, four-year sponsorship deal with Standard Chartered Bank which will come into place next season.
Liverpool managing director Christian Purslow has confirmed the deal will enable the club to offer Benitez more transfer funds next summer.
"The fans will ask, of course, whether the money will stay within the club and they'll be pleased to know the revenue, profits and income is the club's," said Purslow. "It stays in the club, and our job is to support the team so we'll invest a sensible amount in our wage bill and a sensible level of profits in our transfers.
"As you drive your revenues forward, you try to generate profits and those profits will be used to invest in the future of the club, which, in football speak, often means buying players.
"From next summer, one of our key [income] lines, the revenue line, will be substantially increased as a function of this commercial agreement, so a normal ratio of that will go to the wage bill and my ability to support Rafa in the transfer market will be hugely enhanced.
"We want to be the best football team in the world and there is a pretty clear link between that and having the best performance off the field."