Source: Daily_Mail
PICTURED: New Liverpool kit unveiled as 17-year relationship with Carlsberg comes to an end
Many Liverpool fans have long banished this current campaign to history and so turned their attention to 2010/2011. [LNB]Thoughts of ending their 20-year top division title drought is uppermost in their imaginations yet few honestly believe the club have a realistic chance. [LNB]But now those tortured supporters have been given a more definitive glimpse of future with the launch of a new home kit. [LNB] Home banker: Liverpool's new kit bears the new sponsor 'Standard Chartered'[LNB]Emblazoned with the logo 'Standard Chartered' - a global bank who tout the ironically apt tagline 'Restoring trust and supporting recovery' - the all red strip is, according to makers adidas, aimed to convey the pride and passion the fans have for the Liverpool red. [LNB]The new deal is worth a staggering record £80million to the Anfield club spread over four years and brings to an end a 17-year affiliation with Carlsberg.[LNB]'I think it is really nice, as I say always, no matter what,' said goalkeeper Pepe Reina. 'If it brings luck everything is fine for me.'[LNB]Jamie Carragher echoed his No 1's thoughts: 'Lovely! We always like the shirts you can win something in so hopefully we can do that and that is how the shirt will be remembered.'[LNB]Managing director Christian Purslow confirmed at the time the deal with Standard Chartered was announced that it would increase Liverpool's transfer kitty.[LNB]A free beach towel and bag will be sent to all those who move quickly and pre-order the kit from the club's online shop - Liverpool will be hoping they can be rolled out at seaside resorts across the continent during another European adventure next year. [LNB] Liverpool boss Rafa Benitez admits: I have made big mistakes this season - but I was right to replace Fernando Torres at BirminghamFernando Torres fit to face Benfica as Liverpool chase Europa League gloryLiverpool boss Rafa Benitez demands cash to back up Fernando TorresCharles Sale: Labour and Tories wishing on a tsarFernando Torres fit to face Benfica as Liverpool chase Europa League gloryLIVERPOOL FC
