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New deal boosts stadium plans - Purslow
Published : 15 Sep 2009 14:30:00
Liverpool managing director Christian Purslow believes the biggest sponsorship deal in the club's history can get their new stadium project back on track. Liverpool have struck a four-year sponsorship with Standard Chartered Bank, who will become the club's main sponsor from July next year until the end of the 2013-14 season, replacing Carlsberg as the Reds' shirt sponsor. The deal is reportedly worth £80million to Liverpool. Purslow said: "The overall financial health of our football club is a key ingredient of being able to get the stadium project back up and running." He added: "This is a huge step forward for the club financially and that can only be helpful to create the conditions in which we can restart the stadium project." Liverpool City Council last year granted planning permission to allow the club to build a 60,000-seat stadium in Stanley Park, however progress has been delayed, with Anfield officials citing "global market conditions" as the cause. Purslow was delighted with the new commercial link-up. He said: "This partnership brings together two highly successful organisations with a really strong cultural and strategic fit. "The sponsorship opportunity attracted a huge level of interest from a wide array of globally recognised brands and in Standard Chartered we believe we have the ideal partner to move forward and help develop our global ambitions for the club. "It is a real sign of the progress we have made at Liverpool that we have been able to secure the largest ever commercial deal in our history."