When you’re the Los Angeles Galaxy and you’ve just made a big move by signing former England captain Steven Gerrard, you want to make sure you mark the occasion with all the gravitas and import it deserves.
See what we mean? Portentous music, black background… very dignified.
So quite why the Galaxy chose to announce the Liverpool midfielder’s impending arrival on Twitter with the following hashtag is beyond us…
BREAKING: The #LAGalaxy have signed Steven Gerrard: http://t.co/6SETFNTE8M #StevieLAG pic.twitter.com/mwPMqwNOlS
— LA Galaxy (@LAGalaxy) January 7, 2015
Gerrard isn’t as young or quick as he used to be, and someone at the Galaxy should surely have realised that the word lag is associated with slowness…
#StevieLAG sounds like what happened vs. Chelsea last season.
— Andres Cordero (@DreCordero) January 7, 2015
#StevieLAG is the most apt hashtag of all time. Of All Time.
— Rebecca (@NoItsRebecca) January 7, 2015
Because he has no legs anymore, see? #StevieLAG
— Rebecca (@NoItsRebecca) January 7, 2015
IMO don't think #StevieLAG is the best idea to demonstrate new @LAGalaxy player Steven Gerrard's mobility (or lack thereof)
— Nitish Mittal (@nitishmittal) January 7, 2015
#StevieLAG, because Lag is what it looked like when he slipped last season. Nice one Galaxy. pic.twitter.com/D9qLJpL9x6
— SundayLeagueHipster (@HipsterManager) January 7, 2015
Someone, somewhere is getting paid an awful lot of money to come up with things like #StevieLAG
— Football365 (@F365) January 7, 2015
#StevieLAG might just be the worst hashtag of all time.
— James McManus (@JamesMcManus1) January 7, 2015
#stevieLAG? OK.
— John Brewin (@JohnBrewinESPN) January 7, 2015
#StevieLAG as opposed to the usual #StevieLAD.
— Priya Ramesh (@Priya8Ramesh) January 7, 2015
The person who created #StevieLAG should spend an eternity walking the valley of upturned plugs
— Purple Akinfenwa (@shitebag_) January 7, 2015
I just want to take a moment to congratulate @LAGalaxy on their latest signing. #StevieLAG pic.twitter.com/vfGcUUlU9p
— Fake Gregg Berhalter (@CrewCoachGregg) January 7, 2015
Nope, I've got nothing on #StevieLAG. I'm going home.
— Football Clichés (@FootballCliches) January 7, 2015
For the record, Gerrard will finish the season with Liverpool then make the move in July as one of the Galaxy’s designated players.
We hope that by then they’ve come up with a slightly better social media strategy.
Source: SNAPPA
