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Liverpool chief Tom Hicks wants 250m for naming rights to new Anfield

08 Nov 2009 13:07:38

Liverpool chief Tom Hicks wants 250m for naming rights to new Anfield

Big plans: Tom Hicks Defiant Liverpoolco-owner Tom Hicks haspredicted the club will fetch aworld record sum of about£250million from stadiumnaming rights when theyeventually leave Anfield. But their great North-Westrivals Manchester Unitedhave ruled out renamingOld Trafford, believing itwould be impossible to getfans to call the groundanything else. Hicks, who plans to keep astake in Liverpool even ifpartner George Gillett sellshis 50 per cent share, madehis bold claim after a weekin which Chelsea chiefexecutive Ron Gourlayrevealed he planned to raise£150m by renamingStamford Bridge. The current naming rightsrecord of about £225m isbeing paid to AmericanNBA team the New JerseyNets when they move to theBarclays Center in 2011. Hicks believes, though,that Liverpool will be in aposition to top that, saying:'Naming rights are a globalmarket. 'The naming rightsfor the new stadium will bethe most attractive in theworld due to TV coverage ofthe Premier League and themillions of Liverpool fansaround the world. 'We likely will partner withsomeone wanting globalbranding, unlike the USstadiums which only worryabout TV appeal in theStates, similar to whyStandard Chartered chose topartner with us on our shirts.' In the money: Hicks says the naming rights for Liverpools new ground will bring in millions of pounds Hicks and Gillett, who tookover in 2007, are looking atnew investors to try toreduce the club's current£245m debt and Hicks couldeven allow Gillett to sell hisentire 50 per cent stakeproviding he was allowed tokeep some of his ownshareholding. In recent weeks, Gilletthas travelled to SaudiArabia to hold talks withprospective investor PrinceFaisal about the club'sfuture.  EXCLUSIVE: England heartache for Michael Owen: Fabio Capello ends striker's World Cup dreamIAN RIDLEY: Can Liverpool really afford NOT to sack £4m-a-year Rafa Benitez? Underfire Liverpool boss Benitez banking on Torres for Birmingham  Explore more:People:George Gillett, Tom HicksPlaces:LiverpoolOrganisations:National Basketball Association


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