Liverpool manager Jurgen Klopp insists patience is required for his rebuilding job at Anfield as the millions coming into the club from the new television deal next season will make little difference.
The fact top-flight sides will share an estimated £8billion in broadcast rights from 2016-17 means plenty of clubs have the financial power to compete.
Klopp has already guided the Reds to the Capital One Cup final against Manchester City later this month but he knows there is plenty more work to do in the longer term.
"I've been here for four months now and I really get the impression that everybody in this club is hungry for success," he told German media ahead of next week's return home to face Augsburg in the Europa League.
"And despite everybody longing for very quick success they all are ready to be patient and to invest a certain amount of time that is necessary to gain that success.
"Problem is: the last big trophies have been won a few years ago. It's a problem that many great clubs have in the present.
"You have to deal with that because obviously there are reasons for that.
"We are trying to bring that success back to the club but both the Manchester clubs and a few London clubs invest a lot.
"So if you make a few good decisions that doesn't necessarily mean that you make steps ahead on the Premier League table because these clubs are making the right decisions too.
"Everyone in Germany knows about the TV money in the Premier League and thinks it would be fun in the Bundesliga with this money, but here you have rivals with the same money so it's not easy."
Klopp joked that even though he is earning more money as Liverpool manager than he did at Borussia Dortmund, the amount of time he is spending at work means there is little difference.
"It is intense, there is a real intensity here in English football," added the German.
"It pays more, but if I convert my hourly wage I earn probably the same as in Dortmund!
"I feel very comfortable over here. It's a special club, a special place.
"It's an honour and it's great fun and a great adventure to be here.
"That's the thing with Liverpool - you can't become someone in this club without being a great person.
"For everyone in this club, football is important but they want the whole person. Either you are that person or they make you that person."