Dunkin’ Donuts has apologised to Liverpool supporters after a competition it clearly thought would connect with fans got them more enraged than engaged.
Liverpool’s club crest has two flames on either side of it, memorialising those killed in the Hillsbrough disaster in 1989. Commercial partners Dunkin’ Donuts’ competition asked fans how they would change the crest, along with a picture of their own edit – turning the flames into what look like iced coffees or milkshakes.
Dunkin’ Donuts swaps Liverpool crest’s Hillsborough flame with milkshakes Since then they apologized pic.twitter.com/YsF4aD7iAr
— Manchester'sMyHeaven (@RedDevil20Times) February 26, 2015
Unsurprisingly, some fans weren’t happy.
Love to know who at @lfc approved @DunkinDonuts replacing the eternal flames with clear plastic coffee cups pic.twitter.com/9dMnayRzaj
— THE ANFIELD WRAP (@TheAnfieldWrap) February 25, 2015
@DunkinDonuts do you have any idea what the eternal flames represent on the Liverpool badge? Not happy with this.. pic.twitter.com/KDeQ1Br3FB
— Stuart Read (@readie16) February 25, 2015
Liverpool Football Club have sold their soul, that Dunkin Donuts thing is a disgrace
— Jack (@Beansie96) February 25, 2015
A statement released by Dunkin’ Donuts said: “We apologise for any insensitivity regarding our tweet supporting an LFC-themed promotion featuring the LFC Crest.
“As a proud partner of LFC, we did not intend any offence, particularly to the club’s supporters. We have removed the tweet and halted the campaign immediately.â€
Source: SNAPPA
