The Northern Irish Lothario, aka Georgie Best, was lying on a plush hotel bed, surrounded by bank notes, champagne flutes and the reigning Miss World, when the sniffy waiter uttered his immortal words.
Rafa Benitez may not have been so splendidly positioned when things started to slide in his world.
But given his obsession with all things football, the Reds boss probably wouldn't have swapped Best's position for the one he occupied last May, second place in the Premier League, just four points adrift of the champions.
But the question is still the same.
Where did it all go wrong? Because things have undeniably gone wrong at Anfield this season.
The obvious retort is on the treatment table.
Liverpool have been hit by the kind of injury crisis which makes an episode of Casualty look tame.
Injuries have clearly been a contributory factor, but there are others.
After all, the only absentees during the early season defeats to Tottenham and Aston Villa were Fabio Aurelio and Alberto Aquilani.
We need to dig deeper. And we don't need to dig too far.
It's all a question of another word which regularly followed George Best.