New signing Joe Cole believes Liverpool will benefit from his best years as a footballer and hopes that will coincide with the club ending their long wait for a Barclays Premier League title.
The former Chelsea midfielder's free transfer arrival at Anfield is seen as a significant coup by manager Roy Hodgson, who only joined the club on July 1 following the departure of Rafael Benitez.
Cole was expected to remain in London with Arsenal and Tottenham linked with him but despite the prospect of playing in the Europa League - courtesy of a seventh-placed finish last term - and uncertainty over the future owners of Liverpool, he opted to move to Merseyside.
Having won three league titles with Chelsea, the last coming in May, Cole hopes leaving Stamford Bridge will not bring an end to his medal haul. But he knows that will not be an easy task as Liverpool have not won a championship since 1990, coming closest to ending that drought in 2008/09 when they ran were a close second behind Manchester United.
"The target of a club like this is the number one place," said Cole. "There was a lot of difference last season but we are starting afresh and we will be doing everything we can. When you play for Chelsea it (winning the league) was expected every year.
"When you come here the whole place is willing it to happen. You can feel that energy and I just want to do my best for the club and if that means we can put some pots on the table then that will be great. I am 28 now and coming into my peak years and I want to be at a club where I am on the pitch as much as possible and helping the team to really do something special. I need to feel my confidence again, get myself back to my best, but hopefully I can give my best years to this club."