Source: Daily_Mail
Charles Sale: Liverpool given grounds for hope at Stanley Park
iverpool are now concentrating their efforts on financing a new stadium in Stanley Park, where they have planning permission, rather than redevelop Anfield. [LNB]American owners Fenway Sports Group had been keen to renovate the current ground like they did at their baseball franchise, the Boston Red Sox. [LNB]But property and land acquisition difficulties and other environmental problems have made a refurbishment highly unlikely. Liverpool are in talks with companies for a naming rights deal to help fund a new 60,000- capacity ground. [LNB] Grounds for concern: Liverpool's mooted move has been rumbling on[LNB] More from Charles Sale... Charles Sale: Agents ready to fight salary cap05/01/12 Charles Sale: Video emerges of the day that race-row victim Evra used the n-word04/01/12 Charles Sale: iWant! Apple stalk TV deal for Premier League03/01/12 Charles Sale: United front hit by absent Fergie as Scot pulls out of SPOTY 23/12/11 Charles Sale: Pay cut for new England manager22/12/11 Charles Sale: Aussie goes home with 2012 secrets21/12/11 Charles Sale: Picture led books are the order of the day at Old Trafford 20/12/11 Charles Sale: Hunt goes on for new Olympic Stadium filler19/12/11 VIEW FULL ARCHIVE Liverpool council, who favour the move to Stanley Park to spark a re-generation of the area, have been pressing for a definitive decision to end the long uncertainty for local residents. [LNB]The fall-out from Liverpool's inept handling of the Luis Suarez racism and the damage it might do to the club's reputation won't help discussions with potential sponsors. [LNB]So Liverpool are lucky their kit sponsors Standard Chartered Bank, who have a big presence in Africa, Asia and the Middle East, have been supportive throughout the controversy and even want to be involved in the naming rights talks. [LNB]Hill start for FA The FA finally signing a ?1.7million-a-year deal with bookmakers William Hill through to 2014 as England and FA Cup partners makes for a crowded betting market at Wembley. [LNB]Not only do Betfred have the venue gambling rights but the current Ladbrokes TV campaign featuring Chris Kamara was filmed at the stadium - much to the bemusement of parent company the FA, who were not informed about the commercial. [LNB]The three-year search for an FA betting partner was made complicated by past sensitivities around England players gambling and the initial over-ambitious ?5m-a-year asking price. [LNB]But the Football League will need to find a new betting sponsor as Coral are not expected to renew their contract. [LNB]Bat's your lotThe sponsorship nightmare for Slazenger, who found Michael Clarke's bat stripped of their logos duringhis 329 not out against India, arose because a new deal for 2012 couldn't be agreed with the Australian captain. [LNB]Clarke wanted a big hike in earnings and Slazenger carrying more of his endorsed merchandise.
