5 reasons why Michael Owen's Spey whiskey ad is the worst we've ever seen

14 January 2015 16:31

Michael Owen is no stranger to doing terrible adverts – if you haven’t seen this effort for a car dealership, you’re missing out.

But the former Liverpool striker’s latest effort – a Japanese ad for Spey whisky – may top even that for sheer awfulness.

The clip is only 30 seconds long, but it manages to cram in an impressive amount of utter tosh. We reckon there’s a nonsensical statement every six seconds, which is an impressive rate.

1. Every time I step into the ring, the spirit of a warrior courses through me

Birds flocking in Michael Owen's Spey whisky advert
(YouTube)

Does it, Michael? Does it? Because it sounds like if anything course through you, it’s the spirit of an extremely bored man. Also, why is the spirit of a warrior best represented by a small flock of birds?

2. Together we bolt through the ring with vigorous sensations of speed

Horses racing in Michael Owen's Spey whisky advert
(YouTube)

There are few things that conjure up images of vigour and speed less than Michael Owen’s trademark monotone. The whole thing sounds just a little bit dirty – we just don’t need to know about Owen’s vigorous sensations.

3. My passion in life is thoroughbred horseracing

Michael Owen in his Spey whisky advert
(YouTube)

Oh, not football then. That would explain why those BT commentaries sound like Phil Neville after a heavy dose of sleeping pills. Owen can’t even get through the line “my passion in life” without stumbling. Maybe you should just calm down a bit, Michael, then try it again.

4. I always celebrate my wins with Spey whisky

Whisky being poured in Michael Owen's Spey advert
(YouTube)

No you don’t. We don’t mean to call you a liar, Michael – but no you don’t.

5. Keep the secret

Michael Owen in his Spey whisky advert
(YouTube)

Why don’t you keep the secret, you massive hypocrite? You haven’t stopped banging on about it for the last 30 seconds.

Source: SNAPPA