Ipswich captain David Norris believes that his side must win at Nottingham Forest on Saturday to reignite their play-off challenge.
Town dominated for much of the 2-1 defeat at Watford in midweek but the loss meant that Roy Keane`s side are now in eighth place ahead of the trip to the City Ground.
Norris said: "We cannot afford three straight defeats, which makes our trip to Nottingham Forest on Saturday a massive one. We cannot afford not to win that one.
"We showed a bit of character after the break at Watford when we owed our travelling fans something as we could hear their frustration at the interval.
"We could have nicked a point by the end, but overall it was another disappointing night."