Chairman Adam Pearson has urged everybody connected with Hull City to remain united despite the current adversity facing the club.
The struggling Tigers are three points adrift of safety with just three games remaining in the Premier League season.
Iain Dowie's side must overcome Sunderland at the KC Stadium on Saturday if they are to realistically beat the drop and Pearson has called for unity.
His rallying cry comes after some unhappy fans booed the players off the pitch following Wednesday's 2-0 home defeat at the hands of Aston Villa.
"In situations like this you just have to stand together," Pearson told the Hull Daily Mail.
"Whilst it is still possible to get out of this position, you have to maintain the belief you can.
"Obviously the odds are stacked against us now, but we have to keep trying whilst there is still a chance of staying up.
"We have to hope we can stay up, but equally we have to accept that if we do go down, we will go down because we have not been good enough.
"I certainly feel the players have been doing their best and if we are not good enough, we should go down with dignity."