Midfielder Michael Collins believes the coming season will be Huddersfield Town's best opportunity to gain promotion to the Championship.
The 23-year-old, who has just signed a new three-year deal, returned to pre-season training on Monday.
"For the last few yeas I have spoken about promotion, but this year I genuinely believe it is on the cards," Collins told BBC Radio Leeds.
"To be honest anything except promotion would be deemed as a total failure."
Town have made three new signs so far, with Yeovil right Lee Peltier expected to become the fourth on Tuesday, to add to the club's already strong looking squad.
Collins explained: "The standards are so high at this club now.
"That's credit to the manager [Lee Clark] because he has brought the quality players in.
"It's going to be a fantastic year and if we get off to a great start I think everything is setup for a great year."
Collins scored 10 goals in 39 games last season, despite not featuring at the start of the campaign under former boss Stan Ternent.
"This is the big one, a lot of things have been done around the club, with a lot of money put in and it's time for the players to go out there and reward the chairman and manager for what they've put in," the former Republic of Ireland Under-21 international said.
"The manager has a lot of faith in me and that makes you feel very good and makes you feel more confident.
"But this season is about the team and not me. Everyone has to focus on the team, that has to come before any individual.
"Everyone has personal targets, for me it's to score more goals and improve as a player.
"But the main thing is the club go in the right direction. If there are personal rewards then fantastic, but I'll be giving everything for the team.
"Whether than be playing or even if I'm not I will still 100% behind the manager and rest of the players."