Source: FOOTYMAD
Facebook to be used to lanch Hearts new strip
New techniques have to be employed to reach as many people as possible when advertising a new product Facebook will be used by Hearts to promote sales of next season's new strip and the club hope that fans will get involved. The strip will be launched in late summer backed by a major marketing drive, including a TV ad produced in partnership with STV Creative.Marketing manager Lawrence Broadie said: "We've now produced three kit launch adverts over the last five years and they've been hugely successful. Always looking to push the boundaries, we're now using our very large following of over 7,000 'fans' on Facebook to help us in what we're planning. We're certainly the first football club to have used Facebook as the starting point for a TV advert, with it being our intention that supporters are involved at every stage."
