Hull City have ended their interest in signing Bobby Zamora and chairman Paul Duffen insists it is 'not disappointing' to miss out on the Fulham striker.
The Tigers had agreed a £5million fee with Fulham last month for Zamora after missing out on several of their other attacking targets.
Talks regarding personal terms dragged on for over a week, with Cottagers boss Roy Hodgson always confident Zamora would turn down a move to the KC Stadium.
Hodgson's Hull counterpart Phil Brown, though, was staying optimistic that he could persuade the 28-year-old to leave the West London club.
However, Tigers chairman Duffen has confirmed the club are now moving on to other potential signings after failing to agree a deal with Zamora.
"Fulham have advised us that he is no longer available," Duffen told the Hull Daily Mail.
"It's not disappointing, it's just a fact that we've got many, many targets.
"We've moved on and we're still confident of signing the strikers that will improve us.
"It's never disappointing to lose out on someone who doesn't show any passion for a move."