Fulham owner Shahid Khan has ruled out rebranding the club as the Jaguars in the wake of Hull City having added Tigers to their name.
Khan believes a club's name is sacrosanct and does not plan to follow the lead of the Assem Allam, who wants the club to be known as Hull City Tigers nationally and Hull Tigers internationally.
It is a month since Pakistan-born billionaire Khan completed his purchase of the Barclays Premier League club.
Khan has been busy making his mark at the west London club, with on and off-field plans continuing apace.
One of his immediate goals is to create a links between Fulham and his NFL franchise Jacksonville Jaguars, who will play a regular season game at Wembley for the next four years.
Khan, though, is keen to stress such a tie-up will see both retain separate identities and promised never to mess with the club name like the high-profile case of Hull.
"We won't be becoming Fulham Jaguars," he told Press Association Sport.
"I don't think they are the things [we would change].
"Fulham Football Club is how it was way before my lifetime and that is hopefully how it will be a long time after I am gone.
"Both Fulham and the Jaguars really have to operate as their own entities and they have their own core fans and obviously the sports are unique.