Fulham manager Roy Hodgson claims it will take a major cash injection to take the club on to the next level.
Hodgson has taken the Cottagers from relegation candidates to mid-table safety during his 15 months at the helm.
Fulham are currently tenth in the table but the experienced coach believes it will take a major shake-up to make the next step up and become a fixture in the top half of the Premier League table.
When asked how they could become challengers for a UEFA Cup spot, he said: "That is not just a question for me but also for the chief executive of the club and the owner Mohamed Al Fayed.
"It is up to them to decide. If things go okay this season and we do achieve our goal of stabilising the club and being less relegation prone - which I said was the aim from day one - then we are looking better and it will be up to the chairman to decide where he wants to take the club.
"There is no doubt that to take the club to the next step, it won't purely be down to the coaching and the preparation we try and do.
"It will also be down to recruitment - what players we can bring in to strengthen what is a very fragile squad."