Source: Daily_Mail
Wayne Rooney hangs on to his multi-million pound sponsorship deals
Coleen refuses to meet Wayne amid further allegations He 'begged' her to take him backHis sponsors say they will not drop him despite public outrageColeen Rooney emerged from her mother's house in Manchester yesterday still wearing her wedding ring.[LNB]With her hair tied above her head she headed off shopping while her shamed husband Wayne was seen driving out of the couple's home alone.[LNB]But while his glum expression gave away his marital problems, hissponsorship deals are said to be safe, despite growing public outragethat he should lose them.[LNB]They stood firmly by him last night, refusing to strip him of his multimillion pound deals despite growing public outrage. [LNB] Long-suffering: Coleen Rooney was pictured still wearing her wedding ring as she shopped in Manchester yesterday[LNB]The England player's four main sponsors said his reported use of prostitutes while his wife Coleen was pregnant was a 'private matter' and they would not drop him. [LNB] Rooney earns more than £2.5 million a year from his four keysponsors - publisher Harper Collins, sports firm Nike, computer gamesmanufacturer EA Sports and drinks company Coca-Cola. [LNB]Parents'groups called for them to end the footballer's lucrative contractsbecause as a role model he has set an 'appalling' example to children. [LNB]And marketing experts warned that Rooney had offended the 'moral fibre' of the population. [LNB]Thousandsof people have joined Facebook groups condemning Rooney and bookies areoffering odds on which sponsor will drop him first. [LNB]Margaret Morrissey, head of the pressure group Parents Outloud,argued that Rooney should 'lose money and sponsorship' after his'appalling' behaviour.[LNB]'This man is supposed to be a role model to children and stopping his sponsorship might not stop people buying Nike. [LNB] Home alone: A grim-faced Wayne Rooney leaves training[LNB]'Butwhat it will say to people is that by stopping him earning such moneyit would send a message to children and young people. It would say thatif you behave in the appalling way he has done there are consequences. [LNB]'I think people would like to see him lose money and some sponsorship deals as the result of what he has done.' [LNB]NigelCurrie, of consultancy Brand Rapport, said Rooney's sponsors would be'worried' at the reaction to his reported infidelity, adding: 'He'sbeen in the papers for quite a few days and the longer it goes on itbecomes more and more serious. Sponsors will be worried.' [LNB]Nikesaid: 'We have worked with Wayne for seven years and he continues to bea Nike athlete. This is a private matter for Wayne and his family.' [LNB]Brandingexpert Chris Lightfoot added: 'Ultimately, there is a solid rock ofmoral fibre which goes through the population and they do look down onthis kind of stuff. [LNB]'When it starts to get murky, there isinevitable damage to the brand and the business - sponsors pull awayor reduce the amount.' [LNB]Tove Okunniwa, managing partner ofsponsorship specialist MEC Access, said: 'He cannot afford a repeat andwill have to keep on the straight and narrow. [LNB] Stocking up: Coleen went shopping for baby supplies, ignoring the lurid headlines[LNB]'It might be a private matter but it would be naive to think it won't be a consideration in the future.' [LNB]Yesterday a Facebook page entitled 'Wayne Rooney is a Disgrace' saw members of the public round on the player as he was described as 'overpaid and over-rated'.[LNB]Bookmaker Paddy Power was offering odds on Coca-Cola (5/1), EA Sports (8/1) and Nike (16/1) dropping him. [LNB]Should sponsors decide to ditch Rooney he will find himself in the same boat as golfer Tiger Woods and supermodel Kate Moss. [LNB]Itwas reported that Woods had lost around £7.8 million through deals withGatorade, the AT&T phone company and Accenture being ended afterthe sex scandal that engulfed him. [LNB]In the case of Moss, she found herself deserted by the fashion industry five years ago after being pictured using cocaine.[LNB]It was estimated the model lost around £400,000 when she was droppedby Burberry - who had used her in five of their previous six campaigns.[LNB]She was also fired by Hennes and Mauritz ( H&M) afterbeing dubbed ' Cocaine Kate' and Chanel announced they had 'no plans'to use her in their future campaigns. [LNB] Waynes worth.jpg[LNB]However, publicist Max Clifford does not believe Rooney's sponsors will desert him.[LNB]He said: ' Will it stop people buying Coca-Cola? No. Will it stop parents buying Nike for their children? No. [LNB]'The only thing Wayne Rooney has to worry about is his wife.' [LNB]In tears, Wayne pleased for another chanceA tearful Rooney last night begged his wife not to end their marriage - and promised to do whatever it takes to win her back. [LNB]The footballer, who earlier in the week had seemed nonchalant over the future of his relationship with Coleen, has had a complete change of heart since arriving back to an empty marital home following England's game in Switzerland on Tuesday. [LNB]Since then Mrs Rooney - though she was wearing her wedding ring yesterday - has declined to see him and he has realised his marriage is 'hanging by a thread'. [LNB]As a result, he has poured out his heart to his wife in a series of emotional phone calls - and begged her to give him one last chance. [LNB]Last night, Rooney spoke emotionally to a close friend. He said: 'I will do whatever it takes to win Coleen back - literally whatever she wants at all. 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