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Everton FC lodge club logo as official trademark

24 Nov 2010 01:00:00

EVERTON FC bosses have moved to protect their logo from European imitators. They registered the club's iconic shield and motto Nil Satis Nisi Optimum with continental authorities. The club said it was 'standard practice' to do so and it was 'protecting the club's interests' across Europe. Last year, the ECHO revealed Everton missed out on lodging 'The People's Club' as an official trademark after a Liverpool market stallholder registered it before them. Lifelong Evertonian Brian Gould filed the paperwork after Blues manager David Moyes coined the phrase at his first press conference. When the story broke last July, the club said it was moving away from the People's Club slogan and its Latin motto - which means 'nothing but the best is good enough' - would take centre stage.


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