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Everton agree extension to shirt deal that could net club 12m

25 Nov 2010 10:45:15

Everton agree extension to shirt deal that could net club 12m

Everton's finances have been given a timely boost after they agreed a new deal with shirt sponsors Chang worth around £12million. The three-year extension with the Thai brewery was confirmed on Thursday and could help free up funds for manager David Moyes to strengthen his squad in the January transfer window. Everton's association with Chang is now the longest running sponsorship arrangement in the Barclays Premier League, after they started wearing the beer company's logo on their shirts at the start of the 2004-05 season. New deal: Chang sponsor Everton's shirts To mark the signing of their latest agreement, Everton sent £15mmidfielder Marouane Fellaini to Thailand, as part of a seniordelegation from Goodison Park to meet with supporters and Changofficials. After securing the most lucrative shirt sponsorship contract in theclub's history, chief executive Robert Elstone said: 'We are delightedto be signing a new three-year extension deal with Chang. We considerChang to be very much a part of the extended Everton family. 'We are proud of what we have achieved in our time together and tohave contributed to the development of young Thai footballers and thecoaching infrastructure. 'Chang have always been very supportive of Everton since we firstsigned with them in 2004 and have been extremely proactive in drivingthe partnership forward, helping Everton grow internationally, whilstwe have assisted in supporting Chang in key markets around the world. 'We understand that in the modern sports sponsorship market, it isvital to generate as much value as possible, and together we believethat the Everton/Chang relationship will continue to provide asignificant payback on the investment. 'We are extremely excited about the new contract and look forward toworking with our Thai colleagues to further develop the relationship.' We're back in it: Mikel Arteta celebrates his equaliser at Sunderland on Monday night Charlie Jitcharoongphorn, Deputy Managing Director, Thai BeverageMarketing Co. Ltd said: 'Chang has been a major sponsor of Everton forseven consecutive seasons. 'Over the course of these seven years, ourpartnership has been nothing short of truly fulfilling and rewarding. 'The Chang logo on the shirts of Everton players has successfullylaunched the brand into international fame and the partnership enablesus to contribute to the development of Thai footballers in many ways. 'So, we have decided to extend our sponsorship contract with them for the 4th time, which will run well into 2014.' As part of the trip, the Everton delegation will visit the ThaiBevAcademy and meet with a group of Thai Everton supporters tocelebrate the club's growing fan base in Thailand.  Djalo puts Spurs and Everton on alert by admitting he may quit Sporting in JanuaryGerman giants Bayern Munich want Chelsea's Jose Bosingwa and Everton pairEVERTON FC


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