Everton have begun consulting with fans - as promised - over the next redesign of their crest.
The club apologised to fans earlier this year after a rebrand for the 2013-14 season prompted a petition of complaint signed by more than 22,000 supporters.
They immediately vowed to take on board the views of fans for another new badge - the 11th in the club's history - for 2014-15.
Everton have now launched an extensive consultation process inviting fans to complete an online questionnaire and apply to join one of a series of focus groups.
The final design for the badge will eventually by decided by a vote.
Director of communications Alan Myers said: "The 2014-15 crest will be the people's crest, make no mistake about that.
"All I ask is that the fans trust me, as an Evertonian, to deliver it to them.
"Every single supporter may not get exactly what they want but they will have the chance to give their input and shape the crest."