Source: Liverpool_Echo
Everton FC rumour mill: Seat focus on Blues in Europe; Raldes on trial; Moses chased
EVERTON FC is to feature strongly in car manufacturer Seat's sponsorship of the UEFA Europa League.
Seat has signed a three-year agreement with Uefa, part of Seat's widespread European awareness drive for its various models, and will see its branding displayed prominently at over 200 Europa League matches between now and 2012.
"Sponsoring the Uefa Europa League is a great way to increase awareness of Seat with our target audience," said Steve Robertson, head of marketing at Seat UK. British teams in the tournament include Everton, Fulham and Celtic, and much of Seat's activation is expected to be based around those teams' campaigns.
"Over the next three seasons we will use this opportunity not only through programme advertising sponsorship on ITV4 and Five, but also in promotional activity, to bring the association to life," confirmed Robertson.
Source: Sports Pro Media
