Source: Liverpool_Echo
Everton FC launch new 'shocking' pink away kit for 2010/11 season (VIDEO)
EVERTON Football Club will be tickled pink next season - after revealing a 'shocking' new away strip![LNB]The Blues' new kit for 2010/11 is predominantly pink and midfielder Leon Osman, who unveiled the strip at the club's Evertone One store this morning, said: 'It's certainly different and it caused a bit of a stir in the dressing room but I like it.[LNB]'It looks great when it's worn and although it's a brave design why not? We've never been afraid to try new things at Everton and I think this kit will be popular.'[LNB]According to the official release, the away kit 'features two high contrast colours - lightning pink and navy blue - a combination that has been designed to make players more visible in their teammates' peripheral vision.'[LNB]But the strip also harks back to the colours the club wore during their first season as champions of England.[LNB]Chief executive Robert Elstone said: 'This new kit takes its inspiration from our club's history, indeed it dates back to the 1890/91 season when Everton were crowned league champions for the first time.[LNB]'The old pink kit saw Everton crowned champions, we want this new kit to help take Everton to the next level.'[LNB]The 2010/11 shirt has been designed by Le Coq Sportif.[LNB]Ray Evans Managing Director of Kitbag, Everton's retail partner, said: 'We have worked extremely closely with Everton to create a kit which meets the needs of the players. The material of the new kit has been specifically developed exclusively for Everton to make the shirt lighter, more durable and cooler.[LNB] 'I am sure the new 'Revolutionary' away kit is the first step in what we all hope will be a very successful year for Everton Football Club."[LNB]Fans can purchase their new Everton away kit at Everton One and Everton Two, by calling 0871 663 1878 or via www.evertondirect.com.
