EVERTON today revealed their season ticket prices for the 2010/11 season and urged supporters to benefit from an early-bird discount.
Chief executive Robert Elstone insisted that he wanted prices to remain competitive and affordable despite a small increase in the price of an average adult ticket, based on an extra charge for six 'premium' games against regional rivals such as Liverpool and Manchester United.
He said the club are determined to make matches affordable for families, with a price freeze on season tickets in the Family Enclosure and junior tickets in all other areas of the ground half the price of an adult ticket.
Tickets go on sale from March 8, and the early-bird discount is the equivalent of four games free.
Elstone said: 'Media reports have recently suggested that the country is slowly crawling out of one of the recession, but that does not mean we are taking anything for granted - we still need our pricing to be competitive and affordable.
'We do feel next season's offer manages to achieve this and the message once again is to buy during the early bird window to ensure you make the most of the savings on offer.
'A key part of next season's ticket pricing structure is the re-introduction of six premium fixtures. This was in place for the 2000/01 season at an additional cost of £18. Ten years later we will return to a premium on six fixtures but at a reduced cost of £17.'
He added: 'As I am sure is the case with any other business, we are sympathetic to the economic conditions up and down the country and, so we felt it important to retain our offer in the Family Enclosure.
'We also wanted to re-enforce the importance juniors play at Everton - not only on match days but in our long-term future.'